Madison Avenue Securities

Helping Advisors and Back-office Teams Increase Efficiencies Remotely, Digitally Transform Paper-intensive Processes, and Ensure High User Adoption

Madison Avenue Securities

Overview

San Diego, Calif.-based boutique RIA and broker-dealer seeking to increase data accuracy, accessibility and recovery; improve back-office efficiency; and enhance the productivity of more than 160 affiliated financial advisors across 100 U.S. locations by adopting to a FINRA-compliant, paperless office environment.

  • 28 employees plus 160+ affiliated advisors
  • Arcus played a significant role in the development and roll-out of the firm’s central native-Salesforce platform, Omnio Pro
"With expertise in financial services, data-driven operations and technology, along with its native-Salesforce Finity360 solutions, Arcus Partners is helping our advisors and back-office teams increase efficiencies remotely, digitally transform their paper-intensive processes in a compliant manner, and ensure a high level of user adoption of our Omnio Pro platform."
- Casey Cotton, Chief Technology Officer, Madison Avenue Securities, LLC

What We Provided

  • A new data integrity process via Arcus360 services: Auto-fill and automatic calculations ensuring standardized method for advisors and back-office staff to enter data
  • Finity360 Docs, which provides a fully digital document management and new account opening/client onboarding process, auto-indexed and FINRA-compliant retention, and integrated e-signatures
  • Finity360 Recovery for complete back-up and recovery of all the data elements including fields, configurations, documents and programming
  • Design and development of business workflows and reports based on multiple Salesforce Lightning components
  • Training for back-office and front-office staff

Results & Impacts

  • Improves accuracy and real-time visibility of data within Salesforce
  • Accelerates processes and significantly reduces the paperwork burden on advisors and back-office staff
  • Delivers an end-to-end, paperless client onboarding experience
  • Provides assurance of FINRA and SEC compliance for record retention
  • Protects and restores data, document and programming loss across the entire system
  • Maximizes user adoption and smooth transition upon release

Additional Details

  • Arcus Partners’ Finity360 solutions, and Arcus360 services providing workflow creation and user training, are part of the success of Madison Avenue Securities’ Omnio Pro platform which integrates Sycamore Company’s advisor management, compensation, compliance and CRM functions
  • Seamlessly connects with multiple third-party applications to retrieve the data from different custodians
  • Provides limitless functional and integration possibilities due to an open, cloud-based architecture